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Smith Optics

Vert Pivlock

The SS23 SMITH commercial takes you on a wild run through the stunning landscapes of Oregon! With every shot, we aimed to capture the essence of adventure and showcase the new Smith Vert PivLock™ Sunglasses. These game-changers offer athletes a crystal-clear view of the terrain ahead, empowering them to push boundaries and unleash their full potential in the great outdoors!

Director/Edit: Jonas Vieider
DP: Lukas Kusstatscher
Colors: Lutz Forster
Client: SMITH OPTICS, Francesco Perini, Marina Abreu, Jeremy Dunn
Athletes: Zach Miller, Kaytlyn Gerbin, Seth Ruhling

Behind the scenes