Smith Optics
Vert Overreaching Campaign 23
It has been an absolute pleasure working with incredibly talented athletes and sharing their inspiring stories throughout the launch series of SMITH’s new trail running sunglasses. The SS23 SMITH commercial takes you on a wild run through the stunning landscapes of Oregon! With every shot, we aimed to capture the essence of adventure and showcase the new Smith Vert PivLock™ Sunglasses. These game-changers offer athletes a crystal-clear view of the terrain ahead, empowering them to push boundaries and unleash their full potential in the great outdoors!
Director/Edit: Jonas Vieider
DP: Lukas Kusstatscher
Colors: Lutz Forster
Client: SMITH OPTICS, Francesco Perini, Marina Abreu, Jeremy Dunn
Athletes: Zach Miller, Kaytlyn Gerbin, Seth Ruhling
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